“We know that fans are tired of seeing others snap up tickets”.
Ticketmaster has announced that it will shut resale sites Seatwave and Get Me In later this year, in an attempt to fight back against ticket touts.
The resale sites have faced widespread criticism after tickets for sold out events were being sold at hugely inflated prices, only moments after going on sale to the general public.
In a statement, Ticketmaster boss Andrew Parsons confirmed that the sites will close this October.
“We know that fans are tired of seeing others snap up tickets just to resell for a profit on secondary websites, so we have taken action”, he confirmed.
The sites will now be replaced by a new system where sellers can put their purchases back on Ticketmaster.
But instead of selling them for hugely inflated prices, sellers will only be allowed to charge the original price or less. If desired, they can also reclaim the original booking fee.
The difference between “new” and resold tickets will also be visible to the public. When tickets are purchased, the venue’s seating map will show standard tickets in blue and resold tickets in pink.
Mr Parsons added: “Closing down our secondary sites and creating a ticket exchange on Ticketmaster has always been our long-term plan.
“Selling tickets through Ticketmaster is really simple: We do all the hard work and outline the maximum that can be charged for the ticket – and it doesn’t cost fans a penny to sell them.”
Although the sites will officially shut in October, there will be no new events listed on Get Me In or Seatwave as of today (August 13).
Despite Ticketmaster’s move to shut the sites, touts could still sell tickets on other sites still in operation – including StubHub and Viagogo.