NME teams up with DICE to battle ticket touts

Making live music fairer for fans, artists and venues

NME is proud to announce that we have teamed up with DICE as our official live music listings partner.

DICE has made a name for itself in the UK with a hassle-free app that cuts out touts by locking tickets to fans’ phones, preventing resale on the secondary market. The app also allows fans to get a refund on tickets to sold out shows, with those tickets then offered to other fans via a Waiting List.

NME is the first UK media to partner with DICE, and follows a number of UK venues to go mobile-first including London’s iconic Troxy, Scala and The Underworld.

“Finally, an effective way of preventing profiteering touts from forcing up ticket prices for real fans!” said NME Editor Charlotte Gunn. “DICE’s approach to ticketing is truly game-changing and is a solution to the age-old problem of touts generating millions in revenue that doesn’t find its way back to the music industry. We hear from readers all the time who’ve been ripped off and have reported on the issue extensively.

“We are so proud to be the first UK media brand to stand alongside DICE so we can do our bit to make live music fairer for fans, artists and venues.

Russ Tannen of DICE added: “Thousands of people discover artists and book tickets to their shows through NME.com each week. I want those fans to know that each time they buy a ticket through NME.com, they’re supporting our fight against touts.”

Since its evolution to digital in March 2018 NME has gone on to secure its highest ever online readership, with 16.5million fans visiting the site each month.

To check out the gigs available, visit here.

To explore all events fans can download DICE on iOS or Android.

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